‘Oshpalao is everything’ is a well known saying in the streets of Samarkand, Uzbekistan. This mouthwatering stew is the center of the Uzbek culture, it’s the core of their social gatherings and the way they evaluate each other’s abilities.

This brand is a new trendy restaurant and cultural center, meant to show the world this vast and amazing culture, it’s art, traditions, food and history.

In this brand we illustrated characters, objects, Uzbek art and tools, we drew typography based on Uzbek art and lettering, using the known Uzbek blue, that can be seen in their structures and scenery.